In Alabama, there’s a road trip for everyone.

Working with the Alabama Tourism Department, we mapped out 100 Alabama Road Trips—bite-size adventures from coastal sunrises to mountain switchbacks. Then we put them everywhere travelers live: TV, radio, print, digital, social, podcasts, billboards…even the back of your cousin’s feed. The idea turned “I’ve driven through Alabama” into “we’re driving to Alabama,” spotlighting outdoors, golf, civil rights history, barbecue detours, small-town festivals, fishing holes, and roadside oddities worth the photo. Every route clicked through to the Alabama Tourism website with itineraries, maps, and insider tips—pick a trip, pack snacks, cue the playlist, go.