What would happen to millennial travelers if we took away their phones?
73% of millennials would be lost 81% of the time.

OK, I totally made that up. But it has to be at least partially true. Today, the millennial traveler racks up an extraordinary amount of time on their mobile devices. Remember that in this group 43% would rather give up their sense of smell than their technology and 53% would rather have high-speed Internet than good food at a hotel. So if you’re marketing to millennials, it pays to pay attention to what and how they are using technology and the changing rules of destination marketing.