Brad White / Agency Catalyst / Human

With over 20 years of hands-on creative and executive management experience I decided to take a leap of faith into the unknown. To explore life from a new perspective as a free agent. A free thinker. Open to new ideas and new possibilities. 

Over my career I’ve had the opportunity to lead a diverse group of creatives, interaction designers, content specialists and creative technologists into new conversations with consumers. From these disciplines, I've curated and choreographed teams that collaborate on everything from major integrated campaigns to mobile apps, from brand videos to branded content and shopper marketing to social campaigns. Each effort designed to strengthen and personalize the customer journey. During my career, my skills have evolved from ad guy to storyteller to conversationalist.

In addition to building many brands and helping to build a few agencies, I’ve garnered a respectable amount of national and international acclaim, including London Festivals, New York Festivals, Communication Arts, The One Show, Archive Magazine, Graphis, a closet full of regional and national ADDYs, Content Marketing Awards and those dime a dozen Tellys.

I also strongly believe that humanity should not only be a priority in the work, but in the agency as well.

WHY YOU MIGHT WANT TO CONTACT ME: 
- When you need a creative leader on your next new business pitch
- When you want to energize your creative department
- When you want to know more about how to connect data with creative
- When you have a particularly difficult client challenge
- When you need an experienced brand steward
- When you need a creative leader for a travel or tourism challenge

Oh, and did I mention I like to fish!

EXPERIENCE

Creative Evangelist / Agency Catalyst / Independent Consultant
Birmingham
Sept. 2018 - Present

After taking a flying leap from the relative comfort of a full-time agency job it was time to do something else. From a professional standpoint my goal is to use my extensive experience in creative and agency leadership to help brands and small agencies accelerate their new business effort, enhance their creative product and focus on the future. From a personal standpoint, I’d like to bag a sailfish, graduate from unilingual to bilingual, do a little good in the world and to find those elusive washboard abs.

Chief Creative Officer
LUCKIE & COMPANY
Birmingham/Atlanta
Jan. 2003 - Sept.2018

Brought in to accelerate growth for the agency and clients, White was able to excel at both. His leadership resulted in exceptional work and exceptional results. For Alabama Tourism, an increase in tourism impact in the state rose from $4 billion to over $11 billion. For Regions Bank, he led the development of one of the strongest brand identities in the industry reaching #1 in brand preference and over $20 billion in deposits. For Little Debbie Snack Cakes, sales of McKee foods have risen from $700 million to over $1.4 billion. He led the reinvention of Asheville, North Carolina, helping the destination evolve from a quirky mountain town to a major culinary destination known as “Foodtopia". He was part of the team that engineered a global GSK launch of a new HIV drug with video introductions in 13 languages. His vision for The Year of Alabama Barbecue led to a full length documentary, a socially driven BBQ war, a traveling photo exhibit of legendary Alabama Pit Masters and an integrated digital and traditional campaign that resulted in a coveted Mercury award. 

While at Luckie, Brad has helped guide the transition from traditional ad agency to a data-driven creative shop. He was also the catalyst for the development of The Luckie Underground, Luckie’s broadcast and video production practice. Luckie has been the recipient of national and international creative and content awards and recognition including London International Festivals, New York Festivals, Archive Magazine, Graphis, National ADDYs and multiple Mercury Awards.

CLIENT EXPERIENCE
AT&T, Little Debbie, Regions Bank, Comcast, Bayer Advanced, Alfa Insurance, BCBS of Alabama, McAlister’s Deli, Alabama Tourism, Asheville, NC Tourism, Bayer Properties, Gulf Power, Alabama Power, CareSpot Urgent Care, Glaxo Smith Klein, Williamsburg Tourism, Piedmont Hospital, Hain Celestial, Drakes Cakes and the SEC.

SVP Creative Director
TM / TEMERLIN MCLAIN
Dallas
1994 - 2003

Always looking for the next big opportunity, Brad found it early on the Nortel Networks account. Nortel (Canada’s AT&T) wanted to make a big splash as an innovative internet leader in the U.S. and around the world. The campaign that followed “What do you want the internet to be?” not only helped raise the profile of Nortel across the globe, but raised the account from $10 million to over $110 million. The innovative use of the Beatles’ “Come Together” helped Nortel make waves in the industry. His work as a creative leader on American Airlines included a major integrated campaign for “More Room In Coach” and helped position American as the leader in business travel. But it was his work for American after 9/11 that touched an emotional cord and helped remind people that flying wasn’t just about getting from point A to point B; it was about connecting families and friends. In addition Brad led the relaunch of Bell Helicopter and made multiple small cities into financial centers in work for NationsBank.

CLIENT EXPERIENCE
Nortel Networks, American Airlines, NationsBank, Paramount Parks, GTE, Long John Silver’s, JC Penney, LaQuinta, Texas Tourism, Bell Helicopter.

Creative Director
ARIAN, LOWE & TRAVIS
Louisville/Chicago
1990 - 1994

CLIENT EXPERIENCE
Motorola, Hamilton Beach, Proctor Silex, PNC Bank, Citizens Fidelity Bank, Bigg’s Hypermarket, Steinmart

Art Director
TBWA
St. Louis
1989 - 1990

CLIENT EXPERIENCE
Purina Hi-Pro, Winchester Arms, Boatmans Bank, AAA

Art Director
EISNER COMMUNICATIONS
Baltimore
1987 - 1989

CLIENT EXPERIENCE
Maryland Department of Transportation, Loyola Federal, Jos. A Bank, Maryland Department of Tourism

EDUCATION

PORTFOLIO CENTER
Art Direction, Advertising

UNIVERSITY OF KENTUCKY
BA, Advertising

HYPER ISLAND MASTER CLASS
Digital Acceleration

CERTIFICATIONS

IDEO U
Leading for Creativity

IDEO U
Storytelling for Influence

IDEO U
Insights for Innovation