Brad White / Agency Catalyst / Human

I’m a human. Is it too much to expect brands to treat me like one? As a human, I’m genetically wired to respond to stories. Narrative structures allow us to learn and retain information. I want a great story. I want it personalized for me. And I want to interact with it on the device of my choice. To achieve this, brands have to learn how to be more human, to use data to be more relevant and to use technology to be more present. During my career, my skills have evolved from ad guy to storyteller to conversationalist. 

With over 20 years of hands-on creative and executive management experience, I find every day a new opportunity to lead a diverse group of creatives, interaction designers, content specialists and creative technologists into new conversations with consumers. From these disciplines, I've curated and choreographed teams that collaborate on everything from major integrated campaigns to mobile apps, from brand videos to branded content and shopper marketing to social campaigns. Each effort designed to strengthen and personalize the customer journey.

In addition to building many brands and helping to build a few agencies, I’ve garnered a respectable amount of national and international acclaim, including London Festivals, New York Festivals, Communication Arts, The One Show, Archive Magazine, Graphis and a closet full of regional and national ADDYs, Content Marketing Awards and those dime a dozen Tellys.

While I have worked on everything from dog food to ammunition, I’m particularly proud of my work on tourism accounts including Texas Tourism; Alabama Tourism; Asheville, N.C.; Williamsburg, Va., and American Airlines leading to stellar results for my clients as well as multiple Mercury Awards, the industry’s top marketing award.

I also strongly believe that humanity should not only be a priority in the work, but in the agency as well. 

Info